Why a retailer can work with us at all

Put a scoring app's verdict on a shelf-talker and you have made a claim about a product you sell, next to that product, in your own store. Legal will stop it, and they should. The brand whose product scored badly is your supplier.

Klaeri has nothing to put there except facts with names on them: what the EU Cosmetics Regulation lists, what a named panel published, on what date, with a link. Refusing to score is not a limitation we are working around — it is the thing that makes a partnership legally possible.

On the shelf

A shelf-talker QR that opens the Klaeri page for that exact product. Codes of 1.5″ and up scan reliably at two to three feet, and connected packaging is already a line item in most CPG budgets, so this is a format retailers understand.

What makes it interesting is where it sits. Yuka and Clearya meet a shopper before or after the trip. A code on the shelf meets them at the moment of hesitation, in the aisle, holding the thing. Nobody is there right now.

The retailer gets something back that is hard to buy: first-party data on which products people stop and check, by aisle and by store. That is category-management information, and it is inventory a retail media network can use.

Honest about the timeline: this is a 6–18 month enterprise cycle. We would rather land one regional chain or a single beauty retailer and show the scan data than open with a national pitch.

For brands: pay to disclose more, never to look better

Roughly all cosmetic products publish an ingredient list and no percentages. The order tells you a lot down to about 1%, and below that it tells you nothing.

So the brand-facing product is the opposite of the usual one. You give us your real concentrations, and we show them. Paying Klaeri makes a formula more transparent, never better presented. There is no placement to buy, no badge, no rating to improve, and nothing we can sell you that changes how your product appears next to anyone else's.

That inversion is deliberate. It is the conflict of interest that compromised every ratings business in this category, removed at the root.

Reformulation watch

Formulas change quietly and nobody announces it. Klaeri has been taking dated snapshots of every label it holds since 3 August 2026, so it can say what moved and when — an ingredient added, a preservative system swapped, a position shifted.

This is the one thing on this page that cannot be bought or backfilled by anyone starting later, including us. It only exists because the clock started.

What we never do

• No ads and no sponsorships. Nobody pays to appear, to be featured, or to sit higher in a list.
• No scores, grades or rankings — so there is no rating to unlock, dispute or purchase.
• No claim without a named, dated source. If we cannot point at who published something and when, we do not print it.
• No copying competitors' assessments. We cite regulators and published panels, not other people's opinions of them.

What isn't built yet

This page previously advertised a REST API, developer documentation and a sandbox. None of that exists, so it has been removed rather than left up. What is true today:

• The catalogue is real — … ingredients, … of them with a plain-English explanation, and … label entries across … products. These are read live from the catalogue as you look at them.
• The evidence layer is being built now. Findings are ingested from the consolidated EU Cosmetics Regulation with the annex entry and the version date attached. Where nothing has been checked yet, the site says so on the page rather than implying a clean bill.
• There is no public API. If an integration is what you need, tell us the shape of it — we would rather build against one real partner's requirements than guess at a spec.

Talk to us

A real person reads these, and it is currently a very short list of people. If you are a retailer, a brand, or building something that needs ingredient data with provenance, say what you are trying to do and we will tell you honestly whether we can do it yet.

Educational information only — not medical advice, and never a safety verdict.