Our mission
A portion of our revenue, returned to people.
We didn't build Klaeri to chase profit for its own sake. We built it because people we love needed it. So as Klaeri grows, we're committing to give a meaningful portion of what we earn back.
Not live yet. Being built, in the open.
What we believe
People first. Always.
01
People first
Every decision starts with the person reading a label, not the bottom line. Our users aren't a market — they're the reason we exist.
02
Transparency as care
Giving people honest, plain-English information is itself an act of care. We extend the same honesty to how we run the company.
03
Give back
A portion of revenue will fund give-back programs — built hand-in-hand with partners who share the mission, not bolted on for a press release.
04
Improve the world
The best part of growing is finding new ways to make daily life — and the world — a little clearer.
How it will work
The plan, as it stands.
A portion of every membership and partnership
As Klaeri+ and our partnerships grow, a set portion of that revenue gets ring-fenced for Klaeri Cares.
Programs built with partners, not badges sold to them
We want to work directly with the people we partner with on give-back programs — turning transparency into something that actually lands.
Distributed thoughtfully, and openly
Exactly which causes we support, and how we distribute, is being finalised — in the open, with the community's input. That's what the form below is for.
Launching after beta
Klaeri Cares starts once we're on solid footing, so the giving is real and sustainable rather than a marketing line.
Where would you like it to go?
We'd rather you told us than guess at it ourselves. Every suggestion gets read carefully, and we'll weigh them properly before deciding. The people using Klaeri and what they care about are the whole reason it exists.
Growth that means something.
When Klaeri grows, more people get transparency they can trust — and more goes back to the communities behind it. That's the whole point.
Klaeri Cares is a commitment we're building, not yet an active program. The specific causes, the exact percentage of revenue, and the distribution method are being finalised and will launch after our beta. This page describes our intentions and is not a solicitation for donations.